I'm Happy to Be Nappy

In the US -- as well as elsewhere in the African Diaspora -- Blacks have internalized the White racist notions of worthiness that have been part and parcel of this society since at least the 17th century.

Over time, we've learned that the closer you came to the White measure of normality and beauty, the more worthy you were for acceptance into some parts of mainstream society -- whether as field slave or house slave, mistress or butler or even leader of the Black race. Good hair. High yellow skin color. Proper manners. In elementary school I had big fights with girls who seemed to get a pass because they were the teachers' pets based on such characteristics while, I, an unmistakably nappy-haired brown-skinned girl had to work for everything I sometimes begrudgingly earned from some of those teachers.

When Imus thought he was being funny by characterizing a dignified group of college students as "nappy-headed ho's", he had no idea into what he was tapping. Nor did his core audience, I'm sure. Even this weekend, some of the elites who appeared on his show to talk about politics or their new books, say they never tuned in to the program long enough to know what he was all about. But he obviously counted on his core audience to know what he was about and to yuk it up with him. He miscalulated this time -- and, maybe, as a nation we will be the better for that.

"I did a bad thing, but I'm a good person," Imus keeps telling himself -- and all of US. Maybe he inadvertently did a good thing.

Now White people know that while Black people like me who long ago rejected the perm and are happy to be nappy, there are many others who are struggling with their identity within a US culture that uses terms like "all American" or "girl next door" when the images are of blonde White women -- most of whom are skinny to boot! Whether it is a reflection of liberation or denial, some Black women are now sporting blonde do's. And while ads are more cosmetically subtle than those in the 1950s that pushed bleaching creams for Blacks who wanted to lighten their skin, there is a market for such products even today.

The pain and complexity involved in "nappiness" may have been foreign to many in Imus's audience. BUT, it was the reference to these All-American young women, disciplined scholar-athletes who came close to winning a national championshp after exceeding all pre-season expectations that made it possible for ALL Americans, especially Whites in corporate America, to understand that Imus's version of humor is really cruelty that perpetuates stereotypes and demeans their own daughters. So many television executives and advertisers noted that they were the fathers of daughters!

Now they need to use that heightened sensitivity to take a next step: Pull out of the corporate support for the worst of rap music and rap videos that depict females as sex objects, liberally using the B-word and the H-word while showing young women shaking their booties. Corporate America -- including some entities that yanked their support for Imus In The Morning -- is making huge money from this.

I'll take it as a sign that the US is finally getting it, when corporate America -- led by all those fathers with daughters -- pulls its money from where its sensitivity now dictates and when mainstream media like NBC and Fox and CNN devote as much attention to those who among Black folks have been crusading against the hip-hop filth for at least two decades as they have devoted to asking if Imus is the victim of a double standard.